Euphoria
Inspired by the word, the theme allowed me to invite party goers into a space filled with wonder, saturated light, and vibe-y music. I decided to make clouds the most dynamic element to create a feeling of weightlessness. The cloud installations overhead pulsated to the music and changed colors as well, added to the lucid effect. Light installations were placed along the walls to represent the three brands collaborating for the event and was a powerful introduction to three brands at USC focused on community, social interaction, and entertainment.
