Capsule 6, AR Experience
Capsule 6, Product Launch – 1 year, in development
Overview
Capsule 6 is an AR company that specializes in creating interactive, immersive experiences for fans through stickers that trigger unique AR experiences when viewed through our mobile app's camera.
I owned the marketing development for product launch playing a critical role in capturing user research, developing brand strategy, and forming the product strategy and roadmap alongside my product design counterpart.
Capsule 6 is nearly ready for launch, and although we’re in the refinement stage, I’m happy to share updates if you’re interested!
Role
Co-founder, Head of Marketing
Direct Team
Tobi Bisiriyu, Co-founder, Product Designer
Timeline
1 year, in development
Context
A new way to celebrate your anime fandom.
Augmented Reality remains largely unexplored. We came up with a way to combine our love of anime, with an area that has a lot of potential for interactivity and enjoyment, augmented reality.
Click into the cards below to read about how I influencer product strategy, drafted our GTM strategy, and designed the packaging for Capsule 6.
Customer Manifesto
By coupling boundless creativity with immersive technologies, we allow our customers to experience their passions in ways that unlock their inner child.
Our customers nerd out about their favorite mediums, whether in their room, with the world, or somewhere in the middle. They are willing to spend on fandom merchandise and experiences that bring them closer to the fandom they love so much. In regards to Capsule 6, ideally, they are willing to spend money to experience their favorite medium in a unique way as to celebrate their passions whenever and wherever they want.
Our Mission
To develop a premium, exclusive anime experience for passionate fans. For launch, success looks like a set of quality stickers, a modifiable packaging ecosystem, and an interactive AR experience worth $XX. This value is communicated via engaging content via a social media heavy go-to-market strategy, quality packaging, and fluid and high quality product/experience.