https://obehiuadiale.com/branding/moondust-promo daily 0.75 2020-02-12 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972007308-QFNZUGSL8MRGNVCFOQ3R/Moondust_Teens.jpg Moondust PROMO - Moondust Promotional Shoot A promotional shoot from Fall of 2018 for a short film titled “Moondust” on which I was production designer. The shoot covers themes of the theatrical stage as well as teenage innocence, taboo, and mystery. We were able to organize our shoot at Kenneth Hahn State Recreation Area within the short window of time commonly dubbed “golden hour.” The light aided in creating the theatrical atmosphere we were aiming for as well as dramatizing the relationship between the characters. Production Credits Photography: Avery Davis Art Direction: Obehi Uadiale Styling: Riley Cole https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972354981-KTTZEJ9EEC16X1AVD0DO/Moondust_AllCast.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972355474-YTA6ISZE6J5A7GL20QXF/Moondust_Amberleigh3+copy.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972360802-FNY46OHFE630XR019XAO/Moondust_Caroline1.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972361600-ADMUP2MOU75PK453R8EC/Moondust_Charrie2.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972359189-777CTWA9M9T3EODA3I8U/Moondust_Edith2.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972358775-FY1CPR6LYDHTOSDFOLNL/Moondust_Freedom1.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972363354-U16C7J1E0BXA714I3NJG/Moondust_Freedom2.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972412580-W6H3T5C9RVNDQTFB1056/Moondust_Loren1+copy.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972414515-3TUIUCLEIV7IDHWB2ZU3/Moondust_Loren2.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972415658-05ZQYB4ZGE1I7VJR6X8T/Moondust_Samuel2.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569972412340-8ASXHBBC7WU29XMOGLG4/Moondust_trio.jpg Moondust PROMO https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570243315503-WLU53K8RYI03BV7F744Z/moondust_masks.jpg Moondust PROMO https://obehiuadiale.com/branding/eclipse daily 0.75 2020-02-12 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569961626484-H0H9LCTPQSL7DBR0WKER/IMG_8051.JPG Eclipse - Eclipse It’s always exciting to see a physical or digital element in a space that reflects the culture or environment around it. My partner and I worked to create sound reactive LED installations that elevate the energy of any space. 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The app is the first of its kind to be both culturally relevant, safety oriented, and insight heavy. With ease you can see the interested crowd’s relationship status, access a Lyft integration for quick and easy party to party transportation, and play or pause a party song of the day. As a co-founder and Head of Marketing it was my job to make measurable goals that are attainable and trackable. Through the use of Instagram, I was tasked with introducing the brand to our target audience, and as of now we have over 5,500 downloads. After a very successful brand launch in late June (and a killer app launch in August), we are continuing to face our challenges head on to continue our solid paced growth. https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570253609625-AUXTMD0HD13AWYOMI5RE/Screen%2BShot%2B2019-10-04%2Bat%2B10.32.23%2BPM.jpg Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570092056020-DKL3BRKN0D1O6AF0WZZ3/illustration+%233+2.png Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570176332140-JZRWR6TGZRAT1JS039UD/Use+Case_+Looking+%28Post+%232.png Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570091835659-KRE88AECHAYFFFJDNQSJ/Artboard+7.png Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570231099407-WIK0YMYIC6ZRWNZ33ME9/Artboard+Copy+48.png Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570092114787-Z44KB0PJVA2VD4UQ8P3B/Artboard+Copy+42.PNG Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570092056348-PU7NYLY9FMAIWUS5KFDL/Artboard+Copy+31.PNG Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570091837257-6BBNRQ1PRADYIOFK5QKD/illustration+%232.png Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570256368415-KL99TQYPXQ9T17RZ8565/Group+115.png Fetti - Head of Marketing https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570256488822-V1IU6BY664XHYEH1YA6H/Artboard+Copy+11.png Fetti - Head of Marketing https://obehiuadiale.com/production-design/hbo-insecure-s3 daily 0.75 2025-02-13 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/a8cf095c-f722-4521-9bff-819b4f197419/cq5dam.web.1200.675%2B%282%29.jpeg https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/21b000d9-a372-41a9-835d-e2fbc5c28001/s3-ep-8-preview-76158505_PRO35_10.jpg https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/3f86cd3a-d088-4252-baa6-6daefb0b4574/cq5dam.web.1200.675%2B%283%29.jpeg https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/3d2f3ec7-64f4-46ac-87d7-d892a411d8d3/cq5dam.web.1200.675%2B%281%29.jpeg https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570005792347-UG738J6NZJLU7N4J7EIX/Issa_Rae_Insecure_season_3_finale_with_champagne1.jpg https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/5c57d2bc-f24f-480c-9de6-104c34f9bc15/cq5dam.web.1200.675%2B%284%29.jpeg https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/cefab946-94ca-4eab-8b1b-0664f0365f8c/Screen%2BShot%2B2019-10-03%2Bat%2B9.13.36%2BAM.jpg https://obehiuadiale.com/home daily 1.0 2025-11-20 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/f4e52c97-98dc-4e70-a530-abe9129afef9/Memoji.png https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/feb79885-3e73-4026-a21d-3a6d7891f813/Group+633428.png https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/e164cf65-ac29-4267-b7e8-5e8edc3add79/Group+633433.png https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/52fcf303-369a-4f71-bddb-1e155a9cff84/Walmart+Connect_1.png https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/02d973a1-28b6-4ce5-9a53-bf751bc63c68/Group+633431.png https://obehiuadiale.com/production-design/living-in-anger daily 0.75 2020-02-12 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569982778872-GNF3GQCLLO91QWWSLLPR/Screen+Shot+2019-09-30+at+12.07.16+AM.png Living in Anger - Living in Anger This is the story of an Indian American family, revolving around the relationship between two brothers and their uncle. The short film follows two brothers who go on the run after a confrontation with their abusive uncle. The film, ultimately, is about identity-the identities we assign ourselves and how they conflict with the ones that others assign upon us. Production Designing this film was thoroughly enjoyable. Within the following images of the house are the nuances of an Indian American home that is presenting a false lifestyle. Nobody is perfect, but there are those who strive to maintain the pretense that they are, in the end, forcing others to conform to what they believe is the right “way” to live. Coming Summer 2020. https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984055331-6YP5QLGF1NU0DHSDOFN9/sureshoncouch_1.9.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984118384-BDPQM7NQ83NN8N97V7NT/din6_1.58.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984165396-FHMHCYT4PBBGHL3Z88B6/read_1.40.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984252821-Z9UDSDH0W0J1QT69OLXN/bathroom3_1.18.2.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984310892-8Q9HXOSZCHUH1QNJDUHT/sureshcu_1.14.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984345326-DBYXZPTM05N3NWKS4AM4/tub_1.21.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984388838-OFJNL2VX4WZ7UWSKL2FO/sunset_1.184.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984438115-SB78N4MR785N1VLPBFRL/guncu_1.69.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984486709-IYA12JSWVNFO2ZSXW3I9/shovelwide_1.63.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984545561-EVOJM1N4RYKJIOI9JNDT/diglowangle_1.65.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984609494-GMK7YWEEACAT66V1V9ZI/window_1.116.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984683111-NHAJH223DYV3XWKCYXTJ/hillwide_1.72.1.jpg Living in Anger https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569984747983-TCYF3CPCDVMT3Z3C1SCW/profile_1.70.2.jpg Living in Anger https://obehiuadiale.com/branding/euphoria daily 0.75 2020-02-12 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1570254317420-EHDS7IR2YTUV6BQ3Z2Q4/Group+115.png Euphoria - Euphoria Inspired by the word, the theme allowed me to invite party goers into a space filled with wonder, saturated light, and vibe-y music. I decided to make clouds the most dynamic element to create a feeling of weightlessness. The cloud installations overhead pulsated to the music and changed colors as well, added to the lucid effect. Light installations were placed along the walls to represent the three brands collaborating for the event and was a powerful introduction to three brands at USC focused on community, social interaction, and entertainment. https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964700939-HAUJOBFC0B4FGHGY9V9U/Screen+Shot+2019-10-01+at+2.08.57+PM.png Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964814802-9ML8IJPFGKIJ0KN0UKNK/Kappa+Sig+Party-01.PNG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964968232-4NJGBDV6GKCEXA9CKLCP/Screen%2BShot%2B2019-10-01%2Bat%2B2.09.14%2BPM.jpg Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964709885-QFD9OXFN9ERJBWSABIBP/IMG_1944.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964712129-YB6UO3ZHQPNFFR30LYVD/IMG_9978.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964713950-ZTUT7449W6Z32B7XMG3V/IMG_6610.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964740108-ZR2PMDT42ROA6GRL7JQG/IMG_5742.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964729219-K716DLHKQ9L24A5NZ269/IMG_7554+2.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569969149117-A0JOQP6PZ6SPQA2RQ52O/IMG_7639.gif Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964737988-JPYBT41Q1MY8XQFPCA2M/Screen+Shot+2019-09-26+at+7.44.49+AM.png Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569970797792-JT5QZU0Q96Z6TRXNSLE5/IMG_8225TRIM.gif Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964747850-PAVPOXJF7YQY0172F5WM/IMG_7690.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964751413-96DQ1P56VI8AL2SFSCPP/IMG_7688.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964745426-JP6UUBBVC2DFEGDP4VF3/IMG_2666.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964756939-S9L0VI7UNTPLHA3WROX9/IMG_3020.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569969073988-XQPWPAG88POGE2UTSRIO/IMG_7671TRIM.gif Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964757192-ICD5ADUM26A8HZPLJMZP/IMG_0821.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569968327281-IWCLIOHFNY77ZIAIB90D/Screen%2BShot%2B2019-09-24%2Bat%2B10.02.21%2BPM.jpg Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569968342911-K2ESLJMMYBHVIIV7ME7N/Screen%2BShot%2B2019-09-24%2Bat%2B10.04.36%2BPM.jpg Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569969046271-L4WT0LEJSEM5VSG0E59L/IMG_7677.gif Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569968366214-6WVKCKCK6PZY1T1QYQ3O/Screen%2BShot%2B2019-09-24%2Bat%2B10.03.56%2BPM.jpg Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569964815706-N6PNZR4WU5SMOJ548KPG/IMG_3620.JPG Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569968394965-93GD69YU7ZE33BRDHYEZ/Screen%2BShot%2B2019-09-24%2Bat%2B10.04.57%2BPM.jpg Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569968413323-BAOPBKULW02QUIOQM4WF/Screen%2BShot%2B2019-09-24%2Bat%2B10.01.46%2BPM.jpg Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971355575-N42Z8RH519IW7U9A8RUR/IMG_8231.gif Euphoria https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569968437998-BSK3VHWDVVPPVKXRQWQ4/Screen%2BShot%2B2019-09-24%2Bat%2B10.00.34%2BPM.jpg Euphoria https://obehiuadiale.com/production-design/moondust daily 0.75 2020-02-12 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569970232885-NLGZXGHF6KEMMEM3B603/Screen+Shot+2019-09-30+at+12.16.28+AM.png Moondust - Moondust Finding your true identity as a teenager can be difficult. Throw in witchcraft, being queer, and some musical theatre, and it becomes almost impossible. But once you realize magic comes from within, there's nothing that can stop you… The magic of Moondust is that it exists and occurs in our world, in the everyday. The joy of Production Designing for this project was precisely that: highlighting the magical moments of the mundane, or exposing the darker moments that follow us in the halls of high schools or communities. The stage is full of drama and intrigue, but the one who transforms it is the character it was made for. Coming Summer 2020. Production Credits Director: Justice Schiappa & Alissa Nguyen Director of Photography: Addison Dailey Production Designer: Obehi Uadiale https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971688648-3X4LQIA31YTAVXKKF1QP/Screen+Shot+2019-09-30+at+12.18.15+AM.png Moondust https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971685628-T83WXKOIE47H8YDNSSQB/Screen+Shot+2019-09-30+at+12.18.35+AM.png Moondust https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971748507-KTYN12NIX4FV6APPITK8/Still_Moondust.jpg Moondust https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971769537-WC2J623TFH6M2J4QV998/Stills2_Moondust.jpg Moondust https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971779584-NN7XIVBCJJM0H5RICP2V/Stills4_Moondust.jpg Moondust https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971806661-AV1Z6TGKL26HC66TCRBE/Stills_Moondust.jpg Moondust https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971888741-O7X18ZU7M3IFYI5GEK6O/IMG_3476.jpg Moondust https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1569971889174-EZ4E43GJ65FHCOC92LN5/IMG_3503.jpg Moondust https://obehiuadiale.com/about daily 0.75 2025-11-20 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/7accd4b3-8ff5-42a4-ad75-d44d9a57d926/_DSC3103.JPG About - Hello, there! It’s nice to meet you. I’m a brand strategist with a focus on product at Walmart Connect. Throughout my career, I’ve worked as: a brand and creative strategist at Google Pixel; a marketing consultant at Amazon and Rovio games; a production design assistant at HBO’s Insecure; and an agency owner and entrepreneur. I learned my craft by working with peers and friends across a multitude of disciplines. I’ve been fortunate in receiving lots of advice and guidance from mentors as I progress. I’m currently working on my typography skills and diving deep into deck design and data visualization. Let’s connect if you’d like to chat in detail! https://obehiuadiale.com/super-bowl-lvi daily 0.75 2023-10-16 https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1696621273089-DNJR155HHIKX6FJK2CCF/Screen+Shot+2023-10-06+at+12.41.04+PM.png Super Bowl LVI https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1696621233648-PDF2D1ZQY0K3TJO88I6O/Screen+Shot+2023-10-06+at+12.40.18+PM.png Super Bowl LVI https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1696621178384-HA88AI9DG5XZTON9FJMD/Screen+Shot+2023-10-06+at+12.39.28+PM.png Super Bowl LVI https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/1696621118985-B1U2HO6PMZ80GKKAPLTV/Screen+Shot+2023-10-06+at+12.38.28+PM.png Super Bowl LVI https://images.squarespace-cdn.com/content/v1/5d92d1dd651354596bd82565/8e9f8300-3a87-49e9-a6d2-bfda70fb1775/bcd49c60-5b4f-4451-9937-05423446d03b_rw_1920.png 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